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Sherrie Deans

Executive Director
National Basketball Players Association (NBPA) Foundation

Sherrie Deans currently serves as the Executive Director for the NBPA Foundation. In her role as ED, Sherrie leads the philanthropic efforts of the Union and supports the individual efforts of the 450 NBA players that make up its membership.

The work of the Foundation includes preserving the legacy of the players, past and present, and investing in programs, domestically and internationally, that enrich the lives of those in need.  

Prior to leading the foundation, she served as the Executive Director of the Admiral Center, an initiative of Living Cities that seeks to engage celebrities in meaningful and catalytic work on behalf of low-income people.

She began her career in the financial services sector where she spent over a decade working at several of the largest financial institutions in the world. At AIG Consumer Finance she was responsible for maximizing consumer sales and developing new distribution channels in ten countries throughout Asia, Latin America, and Eastern Europe. She has also held various senior management positions in the areas of Marketing, Strategies, and Operations at American Express and MBNA America, where her responsibilities ranged from launching and managing a call center staffed with hundreds of employees to developing marketing strategies for cobranded consumer products. 

She holds a B.A. in economics and political science from Columbia University. Currently, she lives in the Bronx with her husband and two sons.

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